
ABOUT US
OUR PHILOSOPHY
At JDID, we believe the best interiors tell a story. Not ours—yours.
Every home we design is rooted in personal narrative. The way you live, what you value, how you want to feel in your space—these are the starting points. We’re not here to impose a style. We’re here to uncover what matters most, and then design with intention around it.
We approach every project as storytellers. But instead of words, we use materials, scale, color, and light. Every detail—every decision—is part of a larger narrative that reflects your life and elevates how you live it.
This is where our experience comes in. With years of design leadership and a process honed through hundreds of homes, we bring clarity, structure, and discernment to what can otherwise feel overwhelming. Clients trust us not just for our creativity, but for the rigor we bring to every step of the process.
Inspired by you. Elevated by experience.
We balance beauty with function, inspiration with structure—and always push for a result that feels layered, honest, and deeply personal.
We also believe good design should do good. That’s why we prioritize sustainability, source intentionally, and consider the long-term well-being of your home, your family, and the planet.
Because to us, design isn’t decoration. It’s a form of storytelling—and we’re honored to help tell yours.
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JACQUELINE DOWNS
PRINCIPAL DESIGNER / OWNER
Jacqueline grew up in Atlanta, GA and graduated in 2005 with a Bachelor of Fine Arts. She has a variety of projects in healthcare, aviation, hospitality, commercial, and residential under her belt. As a licensed Interior Designer and LEED accredited professional, Jacqueline strives to be a change-maker in the design industry. Always trying new techniques and mixing up the conventional. Jacqueline’s business goal is to cultivate a process that elevates the clients’ vision while exceeding their expectations.
EMILY FARRELL
Emily is a Florida Native who came to JDID with an impressive resume of healthcare and commercial projects completed while with Gresham, Smith and Partners as well as The Beck Group. With over 20 years of experience, Emily leads the execution process of each project while managing the junior-level production staff. She has mastered the technology JDID uses to study and document the designs in detail and possesses an incredible “golden brain”, the ability to access both the left and right brain traits equally.
DESIGN DIRECTOR